The world of IT Asset Management (ITAM) is transforming — again. As companies race into AI, SaaS, and cloud computing, the entire foundation of license management and data accountability is being rewritten.

In this episode of The Digital Shift, we sit down with Jeremy Boerger, Owner & Founder of ITAM Coaches, and author of Rethinking Information Technology Asset Management. Jeremy breaks down how the industry is cycling back from decentralized computing to massive cloud servers — and how this shift mirrors the mainframe era all over again.

💡 Key Highlights:

📦 The new AI + cloud licensing crisis reshaping ITAM

🤝 The “Don’t Touch My Stuff” mindset hurting collaboration

🚀 Low-code & automation tools cutting months-long ITAM projects to hours

📊 Turning siloed data into trustworthy, actionable insights

🤖 Preparing for “agenic AI” bots that will manage assets autonomously

🏫 How micro-certifications are replacing costly enterprise programs

🔥 Jeremy’s long-term vision: evolving ITAM into data administration

If you’re an IT leader, CIO, or operations professional navigating cloud sprawl, compliance audits, or automation challenges, this episode will show you how to build the next-generation ITAM practice.

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🧑 Guest Information:

LinkedIn: https://www.linkedin.com/in/jeremyboerger/

Website: https://www.itamcoaches.com/

⏱️ Timestamps

00:00:00 - Behind the Mic: The Conversation Begins

00:09:28 - AI-Powered Marketing & Content Workflow

00:12:24 - The Return to Centralized Computing

00:15:34 - The “Don’t Touch My Stuff” Mindset in IT

00:21:30 - Redefining ITAM as Data Administration

00:25:01 - Building Brand Awareness Through Content

00:29:25 - Tracking Engagement & Conversions

00:31:11 - Micro-Certifications & Scalable Education

00:34:16 - Breaking the Microsoft Audit Myth

00:39:43 - AI & Automation in ITAM Tools

00:43:31 - Low-Code Tools Reducing Project Timelines

00:45:18 - Preparing for Agenic AI

00:47:15 - The Importance of Coaching & Long-Term Vision

00:53:43 - The Book That’s Changing ITAM + Final Takeaways

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