In this episode, we explore the success story of Pinduoduo with Kaifei, a seasoned expert in China’s e-commerce. Kaifei provides a deep dive into the company’s unique approach to e-commerce and offers insights as an industry expert.

From its origin in China's lower-tier cities to its global ambitions with Temu, we discuss how Pinduoduo’s focus on affordability and efficiency has reshaped consumer behavior. We also break down the company’s focus on cost-effectiveness, its intense competition with Alibaba and JD.com, and the challenges of maintaining low prices while balancing supplier relationships.

Not only that, Kaifei also offers thoughts on the future of e-commerce, the role of innovation, and the challenges of maintaining growth in a competitive global market.

Chapters:

00:01:30: The Rise of Pinduoduo

00:05:20: Temu’s Disruptive Strategy

00:19:15: Why price obsession is Temu’s secret weapon

00:30:25: Growth vs. Profit Battle

00:42:45: Temu’s Global Expansion Gamble

Featured materials:

Who is Temu, 2024, Momentum Works:

https://momentum.asia/product/temu-2-years-on/

Behind Pinduoduo’s ¥10 billion merchant subsidies | Impulso E102

https://youtu.be/FKENtoznAJk