Discover how a single moment of inspiration in church transformed into a thriving $500K clothing brand! Join Michelle Cockerham, founder of In Real Life Apparel and Dope In Real Life, as she shares her remarkable entrepreneurial journey from a $500 investment to major success.

Michelle reveals how she turned personal struggles into business triumph, starting with just 50 t-shirts and expanding into hoodies, letterman jackets, and luxury apparel. Learn how she balances her 9-5 at Kaiser while building her empire, and get insider tips on launching your own clothing brand.

From pop-up shops to store partnerships, watch as Michelle breaks down her business strategy, marketing techniques, and plans for LA expansion. She shares valuable insights on business credit, scaling operations, and maintaining authenticity in the fashion industry.

Ready to start your own clothing line? Michelle drops gems on everything from choosing manufacturers to pricing strategies, plus her secret to building a loyal customer base. Don't miss this inspiring conversation about persistence, passion, and turning dreams into reality.

Experience this authentic story of determination, faith, and entrepreneurial success. Perfect for aspiring business owners, fashion enthusiasts, and anyone looking to turn their side hustle into a thriving enterprise.

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CHAPTERS:

00:00 - Starting Your Clothing Line

04:52 - Dope In Real Life Apparel Overview

05:18 - Launching a Business with $500

08:22 - Shopify vs Big Cartel Comparison

10:41 - Career Insights: What I Do

11:17 - Future Plans: Quitting My 9-5

15:28 - Teaching Entrepreneurship Skills

19:57 - The Jennifer Hudson Show Experience

23:28 - Two-Year Plan for LA

27:25 - Don't Forget Ad

30:15 - Benefits of Getting Your M1

32:50 - Future Plans for Dope In Real Life

38:58 - Key Steps to Start a Clothing Line

44:40 - Business Startup Tips

50:35 - Sources of Motivation

51:15 - Future of Open Bar

55:35 - Understanding Motivation

59:42 - The Concept of No New Friends

01:03:58 - Creating New Words

01:05:45 - Ad Sponsorship Insights

01:09:20 - Taking Risks: A Shot

01:10:26 - Finding Ad Resources

01:12:07 - Outro

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