Peter Roth started in cigars. Now he runs a lead gen machine that fuels solar companies in 30+ states—and he's just getting started.

In this episode, we talk:

• The psychology behind effective cold outreach
• Why most solar lead gen models are broken by design
• The real reason Facebook ads don’t work (especially for solar)
• What makes a high-performance sales system scalable

This isn’t your average founder story. Peter’s building the engine behind the clean energy transition—and proving that the most valuable part of your business isn’t the panels… it’s the pipeline.

Brought to you by Off the Grid on the Record.

🎯 More from Peter: https://letscalify.com

JPM Media: www.jpmmedia.ca