In this episode of Founders Future, with host Olivia Sammons, we are joined by Darrel Popowich, the founder of Transformation Craft. Darrel shares his journey from a technology background, where a pivotal early project revealed the critical importance of understanding the human side of change. This insight propelled him through a 25-year corporate career, including roles as a CIO and COO, where he experienced both the successes and "career-limiting" failures of large-scale organizational transformations, ultimately leading him to start his own consultancy.

Darrel delves into the core of Transformation Craft, introducing his proprietary "CRAFT" framework designed to decode the human dynamics of change. He explains how he helps leaders and organizations diagnose cultural alignment, improve relationships, and focus their trajectory to dramatically increase the success rate of their transformations. Looking ahead, Darrel discusses his plans to scale by building out a formal body of knowledge and certifying a team of trainers and consultants to bring this paradigm-shifting methodology to a wider audience.