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What does it take to build a purpose-driven retail business that lasts? In this episode, Dale chats with Marc Sherman of Outdoor Gear Exchange to unpack the real behind-the-scenes work of sustainable growth. From creating vendor co-op programs and curating products with intention, to building trust with customers through simple but strong recommendations, Marc shares how a clear point of view shapes everything.

They dive into the balance between mission and margin, the importance of weekly financial check-ins, and why operational discipline isn’t just for spreadsheets—it’s the backbone of community impact. Marc also opens up about resisting the allure of top-line growth, the power of saying “no” to participation-trophy partnerships, and how candid conversations keep teams aligned.

Whether you’re a shop owner, brand builder, or just someone who wants to lead with integrity, this conversation is a masterclass in grounded entrepreneurship.

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