In this episode of Founders Future, with host Olivia Sammons, we’re joined by Wayne Herring, founder of Business Builder Camp, a coaching ecosystem designed to help entrepreneurs grow their companies, strengthen leadership, and build fulfilling lives. Wayne shares how his career began in civil engineering within the construction industry before a pivotal opportunity led him to join his father’s family business in a sales and marketing leadership role. That experience exposed him to the broader world of business growth, private equity, and leadership development—ultimately inspiring his transition into business coaching after the company was sold.

During the conversation, Wayne explains how Business Builder Camp evolved from traditional one-on-one coaching into a community-driven ecosystem that includes mastermind groups, virtual “campfire” conversations, and in-person retreats designed to foster meaningful connections between business owners. His work focuses primarily on founders and entrepreneurs from traditional industries—builders, contractors, healthcare professionals, and other small business leaders—who want clarity, community, and intentional growth. Wayne also discusses his boutique approach to building a coaching practice, relying heavily on relationships and referrals rather than large-scale marketing, while creating powerful experiences where entrepreneurs can share challenges, exchange insights, and grow together.