In this insight-packed episode, we welcome back Brett Hahn—consultant and Head of Marketing at C3 Industries—for a deep dive into the evolving world of cannabis marketing. From navigating complex CRM systems to overcoming loyalty program regulations, Brett breaks down what it takes to build strong consumer relationships in a highly regulated industry. We discuss how data, education, and employee engagement drive customer loyalty and elevate the dispensary experience. Whether you're a seasoned operator or just entering the space, this episode is full of real talk and real strategies for growth in cannabis retail.

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