In this episode, Ethan Monkhouse breaks down how creators and marketers can stop chasing attention and start driving action. As the founder of NAVIRO and a behavioral systems strategist, Ethan shares how AI is unlocking hidden patterns in audience behavior and why tracking intent beats chasing impressions. We talk about how creators can leverage small, high-intent audiences to generate outsized revenue — and why your biggest fans might not even be following you yet.

Listeners will walk away with insights on:

• Why intent is more powerful than attention
• How to engineer content for shareability and relatability
• The role of personality types and pattern interrupts in driving engagement
• Ethan’s favorite automations that save hours each week
• How to turn qualitative fan data into measurable revenue impact