Episode Summary:

In this episode of Start. Scale. Exit. Ivan Galvez sits down with Michael Cioni, Emmy Award-winning filmmaker and CEO of Strada, to unpack the raw, often unglamorous truths of startup life—and why the best founders aren’t just builders, but storytellers, recruiters, and creative survivors.

Michael shares the journey of Strada’s transformation from an AI-powered video enrichment engine to a reimagined, peer-to-peer media platform. When soaring cloud costs threatened the company’s survival, he and his team made the bold decision to pivot toward local-first architecture, anchoring their mission in practicality, performance, and user experience.

More than just a founder’s tale, this episode dives deep into the emotional and tactical realities of innovation. Michael explains the difference between “going wide” vs. “going deep,” how creative tools like Keynote outperform whiteboards for long-term thinking, and why the most overlooked founder skill is the ability to make people want to take risks with you.

🔑 Key Takeaways:

• Why cloud-based workflows broke Strada’s model—and what came next
• The “go wide” vs. “go deep” framework for product development
• Why hosting public launch events can accelerate internal innovation
• How Strada’s team uses Keynote decks to keep ideas evolving over time
• The emotional truth of passion: it’s not ambition—it’s suffering
• Why founder loneliness is real, and what to do about it
• How to lead through chaos while protecting both product and people
• The real difference between building for engineers vs. building for editors
• Why recruitment—not product—is the defining skill of visionary founders

💡 Golden Nugget:

“Founders don’t just need to be resilient—they need to be magnetic. If no one wants to suffer alongside you, your idea will die on the vine.”

Mentioned in the Episode:

• Strada – The future of media collaboration
• Frame.io – Cloud-based video collaboration platform
• Light Iron – Post-production creative services
• NAB Show – Strada’s official public debut
• Keynote – Used by the Strada team as a living whiteboard

Connect with Michael Cioni:

• LinkedIn: linkedin.com/in/michaelcioni
• Website: strada.tech

Listen Now & Subscribe:

• Apple Podcast: https://podcasts.apple.com/us/podcast/start-scale-exit-by-sintesys/id1821116362
• Spotify: https://open.spotify.com/show/67vlE6A7nyoz7imV97qhqK
• Amazon Music: https://music.amazon.com/podcasts/ffad99ff-f3b7-4ac5-85e8-b85cde4a1c8d/start-scale-exit-by-sintesys

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