Lightning Rx: Marketing Innovation in Health

From Code to Clinics: Mike Lord on Scaling Psychiatry Practices with Data and Discipline


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What if the future of mental health care wasn’t just about better treatment, but about better business practices that keep clinics alive and thriving?

In this episode of Lightning RX, host Colette Nataf sits down with Mike Lord, founder of MindPractice, to explore how he went from building custom software in the dot-com era to transforming struggling psychiatry practices into profitable, scalable businesses.

Mike shares how an unexpected request from his sister, a psychiatrist, pulled him into the world of healthcare operations, and how his background in software, marketing systems, and business consulting gave him the tools to help her practice triple revenue and double profit margins. From there, he began working with other clinician-owned practices, helping doctors do what med school never taught them: run a business.

What You’ll Learn:

  • How Mike transitioned from software development to digital marketing to healthcare consulting
  • Why most psychiatrists and clinicians struggle with operations, P&Ls, and team management
  • How MindPractice helps private practices improve systems, reduce burnout, and scale effectively
  • Why turnover is so high in psych offices, and the case for fewer, higher, paid, better-trained staff
  • The importance of data driven decisions for patient acquisition, scheduling, and retention
  • Why follow-up appointments (not first visits) determine profitability in psychiatry practices
  • Lessons from failures, pivots, and studying both scaled and failed companies
  • Why consistency, process, and systems, not silver bullets, are the keys to long-term success

💡 Golden Nugget:

“Business is simple if you make it simple. Most practices complicate it, when the real wins come from consistency, data, and disciplined execution.”

Connect with Mike Lord

  • LinkedIn: linkedin.com/in/whymikelord
  • Website: MindPractice

Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart

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Lightning Rx: Marketing Innovation in HealthBy Colette Nataf