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From Coffee to Content: Boost Your Marketing Strategy with Keegan Carthy
Join host Brett Deister as he engages in an insightful conversation with Keigan Carthy, founder and vision manager of a digital marketing firm specializing in content solutions for B2B, SEO, and PPC for local businesses. The episode emphasizes the growing significance of short form content and storytelling in content marketing, highlighting how brands can effectively connect with their audiences. Keigan shares valuable strategies for leveraging video content and social media platforms to enhance marketing efforts, while also discussing the importance of understanding the "why" behind a brand's message. Additionally, the duo explores emerging trends for 2024, including the rising popularity of podcasts and interactive content. Grab your coffee and get ready to discover actionable insights that can elevate your content marketing strategy.
Takeaways:
- Short form content is essential for storytelling and engaging customers in 2023 and beyond.
- Understanding your business's 'why' is crucial for differentiating from competitors in crowded markets.
- Utilizing a dollar-a-day strategy for social media boosts visibility to your ideal audience.
- Creating compelling video content requires a clear framework of hook, body, and call to action.
- Retargeting ads and value-driven content are key to converting viewers into paying customers.
- Podcasts remain an underutilized medium for building authentic connections with audiences in marketing.
Companies mentioned in this episode:
- Invisible People
- Habitat for Humanity
- Dennis Yu
- Jake Paul
- Rudy Mauer
- Lauren Tickner
💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
👕 Check out our merch: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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By Brett DeisterJoin host Brett Deister as he engages in an insightful conversation with Keigan Carthy, founder and vision manager of a digital marketing firm specializing in content solutions for B2B, SEO, and PPC for local businesses. The episode emphasizes the growing significance of short form content and storytelling in content marketing, highlighting how brands can effectively connect with their audiences. Keigan shares valuable strategies for leveraging video content and social media platforms to enhance marketing efforts, while also discussing the importance of understanding the "why" behind a brand's message. Additionally, the duo explores emerging trends for 2024, including the rising popularity of podcasts and interactive content. Grab your coffee and get ready to discover actionable insights that can elevate your content marketing strategy.
Takeaways:
- Short form content is essential for storytelling and engaging customers in 2023 and beyond.
- Understanding your business's 'why' is crucial for differentiating from competitors in crowded markets.
- Utilizing a dollar-a-day strategy for social media boosts visibility to your ideal audience.
- Creating compelling video content requires a clear framework of hook, body, and call to action.
- Retargeting ads and value-driven content are key to converting viewers into paying customers.
- Podcasts remain an underutilized medium for building authentic connections with audiences in marketing.
Companies mentioned in this episode:
- Invisible People
- Habitat for Humanity
- Dennis Yu
- Jake Paul
- Rudy Mauer
- Lauren Tickner
💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
👕 Check out our merch: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!