Brett Deister and Seth Goldstein are diving deep into the wild world of podcasting, and trust me, it’s a rollercoaster. Right off the bat, they tackle the nitty-gritty of what marketers really need to know about getting their brands onto the airwaves. Seth, a seasoned podcaster and digital marketer, spills the tea on how metrics are shifting from downloads to streams, and why that matters for anyone looking to sponsor a podcast. They banter about the importance of finding the right niche shows, because let’s be real, no one wants to throw cash at the next Joe Rogan when you could score a sweet spot on a smaller show that actually resonates with your target audience. With a sprinkle of humor and a heap of insight, they make it clear that getting into podcasting—whether as a creator or a sponsor—is still a golden opportunity, and definitely not too late to join the party!

Takeaways:

• Seth Goldstein has been in the podcasting game since 2010, making him a seasoned pro, and he views it as the second renaissance of the medium.
• The discussion around podcast sponsorship emphasizes the importance of finding niche audiences instead of chasing mainstream giants like Joe Rogan.
• Goldstein advises marketers to focus less on downloads and more on engagement metrics, like streaming, as the landscape of podcast consumption shifts.
• He also highlights the need for patience in podcast marketing, suggesting that businesses should commit to campaigns for at least three to six months for tangible results.
• The podcasting space is predicted to continue growing, with Goldstein asserting there's still plenty of room for new voices, so don’t stress about starting too late.
• Lastly, he emphasizes the value of word-of-mouth marketing, especially when participating as a guest on other shows, as this can drive significant audience growth.

Companies mentioned in this episode:

• Goldstein Media
• Tea Republic
• Republic of Tea
• Apple Podcast
• Pod Chaser
• Sirius
• Spotify
• YouTube
• Captivate
• 11 Labs
• Paleo Valley

Links referenced in this episode:

• SethGoldstein Me
• Goldstein Media
• Podcast Mastery