Today I speak with the former Global Sports Marketing Leader at Nike, Dale Allen. The former three-time NAIA All-American basketball player shared with me the four attributes he considers essential to have a successful career in the sports industry. In a conversation full of words of encouragement, the former marketing director for the Brand Jordan, narrates the story of how he decided to build his career outside the basketball courts, and why. If you enjoyed the show, please leave us a five-star iTunes review.