This week on Call Your Publicist, we sit down with Justin Baer, Founder and CEO of Collars & Co., the menswear brand known for reinventing the modern dress shirt with its signature structured collar.

What started as a personal frustration with floppy collars under sweaters turned into a Shark Tank backed business. Justin secured a $1 million deal from Mark Cuban, $300,000 in cash and a $700,000 line of credit, in exchange for 10 percent equity. But the journey didn’t begin on television. It began with solving a real problem and paying attention to demand.

In this episode, Justin shares the moment he realized the opportunity was bigger than one shirt, how a TikTok video created by his then seven year old daughter went viral, and what it feels like to make a life changing investment decision in minutes.

We also talk about scaling during a pandemic, expanding into collegiate partnerships, managing investor relationships, and building a brand that feels elevated but accessible.

🎧 Listen now on YouTube, Spotify, or Apple Podcasts.