In this episode of Founders, Future, host Jae Encarnacion sits down with Ray Erario, the 22-year-old co-founder of Young Bucks Sports Management. With a sports business degree from Arizona State University, Ray is on a mission to empower college athletes through NIL (Name, Image, and Likeness) opportunities.

Ray shares how Young Bucks got started at the dawn of NIL, evolving from athlete protection to securing high-value brand deals and long-term career support. He discusses the agency’s business model, revenue structure, and client acquisition strategies, emphasizing a referral-based approach and deep athlete relationships.

The conversation also dives into misconceptions about the NIL industry, the operational bottlenecks Young Bucks faces, and Ray’s vision for sustainable growth. He highlights the importance of maintaining a strong company culture, prioritizing athlete success, and navigating the ever-evolving NIL landscape.