While some advancements in technology solve a problem, others create a possibility. How do companies explain their complex technology products in a way that appeals to a new audience so they will buy a solution to a problem they didn’t even know they had? Margie Agin, award-winning marketer and founder of Centerboard Marketing helps her clients craft compelling messages to showcase the value of their technology to non-tech decision makers. She is also the author of the book - BRAND BREAKTHROUGH: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality. Enjoy the episode and reach out to [email protected] for more great conversations.