In this episode, Enock and Bruno Pešec discuss theintersection of sustainability and innovation, exploring the challenges and opportunities that arise in corporate settings. Bruno highlights the damaging mindset of viewing sustainability as a cost center rather than a value creator.He emphasizes the importance of changing the narrative around sustainability, focusing on rewarding positive behavior, and leveraging lean principles to drive innovation. The conversation also delves into the challenges large enterprises face in implementing sustainability initiatives, the need for measurable outcomes, and the significance of collaboration across industries to achievemeaningful impact.

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Guest Speaker: Bruno Pešec

Bruno Pešec partners with senior leaders to drive profitableinnovation at scale. A trusted advisor, global expert, and keynote speaker with proven track record. I have worked alongside leaders to unlock €1 billion in new revenue and expand into €28 billion in new market opportunities. Typicalclient outcomes include superior innovation ROI, higher revenue growth, improved margins, faster time-to-market, greater organisational alignment,stronger customer satisfaction, and sustained competitive advantage.

Contact: www.linkedin.com/in/pesec 

Takeaways

Sustainability should be viewed as a value creationopportunity.

Changing the narrative around sustainability is crucial forlong-term success.

Innovation and sustainability can intersect to create value.

Small businesses play a significant role in drivingsustainability.

Leaders must align sustainability initiatives with corporatestrategy.

Measuring sustainability initiatives is essential foraccountability.

Overcoming inertia in large organizations requiresleadership commitment.

Collaboration across industries can enhance sustainabilityefforts.

Tangible applications of sustainability are becoming moreprevalent.

Leaders should encourage a culture of innovation andsustainability.

Chapters

00:00 Introduction to Sustainability and Innovation

01:25 The Compliance Mindset in Sustainability

04:59 The Need for a Positive Narrative

09:11 Lean Philosophy and Sustainability

13:00 Challenges of Sustainability in Large Enterprises

18:47 Metrics for Successful Sustainability Initiatives

24:57 Overcoming Organizational Inertia

31:01 Corporate Sustainability and Economic Impact