In this episode, we are joined by Nate Seller from Huntworth Camo and Average Jack Archery. Nate is a remarkable individual who runs his own archery shop and is deeply involved in the hunting industry. We’ve been eagerly waiting to have him on the show, especially with the recent launch of Huntworth’s new camo pattern, Vertek.

Nate dives deep into the intricate process of developing a camo pattern, which is far more complex than one might think. It took nearly three years to bring Vertek to life, and Nate explains the balance between traditional twig-and-leaf designs and modern digital patterns. He also shares insights into the extensive testing and feedback that went into perfecting the pattern, ensuring it works across various terrains and hunting scenarios.

We also discuss the affordability and quality of Huntworth gear. Nate emphasizes that despite the high-quality materials and innovative designs, Huntworth products remain accessible to the average hunter. He highlights the importance of practical features like pocket placement and durability, which are often overlooked but crucial for hunters.

Additionally, we touch on Huntworth’s Heat Boost technology, which uses graphene-infused fabrics to retain body heat efficiently. This innovation allows for thinner, less bulky garments that still provide exceptional warmth, making them ideal for bow hunters.

Towards the end of the episode, we shift gears to talk about Nate’s archery shop, Average Jack Archery. Nate shares his journey from starting as a hobbyist to running a full-fledged archery shop. He offers valuable advice for hunters, including the importance of timely bow maintenance and the challenges of last-minute repairs.

Overall, this episode is packed with valuable insights for hunters and archery enthusiasts. Nate’s passion for the industry and his dedication to quality and innovation shine through, making this a must-listen episode.

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