Most agents lead with logic, but buyers decide with emotion.

In this episode, we break down the psychology behind emotional buying and show you how to create deeper trust, connection, and confidence in your insurance sales process.

We unpack the neuroscience of decision-making and explain why buyers say “yes” with emotion before they ever justify with logic.

You’ll learn how to:

• Build trust before pitching a plan

• Use storytelling to disarm skepticism

• Ask emotionally intelligent questions

• Mirror emotions to create safety and connection

• Support emotional decisions with logical proof

Whether you’re in a sales meeting or writing social content, this episode will show you how to become the kind of agent people feel good buying from. Because people don’t buy policies, they buy peace of mind.