Most consultants unknowingly undermine their authority by adapting too much, quoting day rates, or submitting CVs. In this episode, we unpack how these well-meaning habits position you as a functional temp — not a strategic advisor. Discover how to shift from time-based pricing to outcome-based value, lead with a proven system, and become the only option — not one of many. If you're serious about leading transformative engagements and commanding respect in your field, this episode is essential listening. 

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