Giant Stories

From Convenience to Pop Culture: How 7-Eleven Tells Its Story — with Marissa Jarratt

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Episode highlights include:


  • The accidental way Marissa fell in love with brand marketing after initially pursuing a career in finance
  • The story framework that 7-Eleven uses in all its marketing, communications, programming, development, and partnerships
  • Why “conflict” is so important to brand storytelling — and how 7-Eleven activates the brand’s conflict of amusing vs. essential
  • How launching a Slurpee into space showcased just one way 7-Eleven contextualizes its marketing to its audiences
  • The role of “car culture” in 7-Eleven marketing — and what they learned from their fans
  • How 7-Eleven approaches sustainability for the short-term and long-term future
  • The three ways that 7-Eleven is navigating Generative AI

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    Giant StoriesBy Medium Giant