Most B2B marketers optimize landing pages for one thing: conversions. But what if that approach is actually hurting your results? In this episode of Digital Banter, Andy and James are joined by Tas Bober, founder of The Scroll Lab, for a fresh take on landing page strategy: optimizing for consumption rather than just conversion.

Most B2B marketers optimize landing pages for one thing: conversions. But what if that approach is actually hurting your results? In this episode of Digital Banter, Andy and James are joined by Tas Bober, founder of The Scroll Lab, for a fresh take on landing page strategy: optimizing for consumption rather than just conversion.

Most B2B marketers optimize landing pages for one thing: conversions. But what if that approach is actually hurting your results? In this episode of Digital Banter, Andy and James are joined by Tas Bober, founder of The Scroll Lab, for a fresh take on landing page strategy: optimizing for consumption rather than just conversion.

From Conversion to Consumption: Rethinking Landing Page Optimization | Tas Bober

It’s time to cut through the bullshit. Don’t be another marketer hyper-focused on fulfilling vanity metrics, in turn losing sight of your bottom line. Join co-hosts Andy Groller & James Kravic as they dive into the latest trends across digital marketing & paid media. Join weekly to find out what marketing strategies & tactics are driving REAL results and revenue.

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It’s time to cut through the bullshit. Don’t be another marketer hyper-focused on fulfilling vanity metrics, in turn losing sight of your bottom line. Join co-hosts Andy Groller &amp; James Kravic as they dive into the latest trends across digital marketing &amp; paid media. Join weekly to find out what marketing strategies &amp; tactics are driving REAL results and revenue.

Share From Conversion to Consumption: Rethinking Landing Page Optimization | Tas Bober

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From Conversion to Consumption: Rethinking Landing Page Optimization | Tas Bober

From Conversion to Consumption: Rethinking Landing Page Optimization | Tas Bober