On this episode of Deconstructing Data, we are joined by Jordan Smith, Founder and CEO of MyModel, Inc., the platform powering the first user-owned supply of real-time behavioral data.

Jordan shares her journey from navigating the "cookiepocalypse" as a Sales Manager at Taboola to founding a company focused on creating brokerless, consent-based access to behavioral data. Her vision: to build a future where consumers are no longer passive data points, but active participants in the value their data creates.

They explore the limitations of third-party data, the challenges of data accuracy in today’s ad tech ecosystem, and why user consent is the cornerstone of modern, ethical data strategies. This conversation dives into how transparency, trust, and real alignment between brands and consumers can finally make first-party and zero-party data the new industry standard.

Topics covered:

1. The Rise of Consent-Based Data: Why first-party and zero-party data are becoming the foundation for modern marketing

2. From Cookies to Consent: How the shift away from third-party data is reshaping ad tech and consumer trust

3. The Future of Data Transactions: Building a transparent, win-win ecosystem between brands and consumers

4. Tech Stack

If you're in marketing, sales, or product, and especially if you're wondering how to actually future-proof your data strategy this is a conversation you don't want to miss.