In this episode, we talk with Tom Rayner, Digital Marketing & Strategy Consultant at Raynernomics and Co-Founder and Head of Digital Strategy at Yando. Tom is my first interviewee across the pond and is based in London! Who-hoo! So get ready for what I think is a really valuable and informative conversation as we tell Tom’s SEO story.

We discuss:

• Transitioning from copywriting to SEO strategy
• Why SEO still feels like an afterthought in many marketing orgs
• How to measure and report non-branded SEO impact
• Overcoming impostor syndrome as an SEO
• What “performance-based SEO pricing” looks like in the real world
• Calling out toxic behavior at conferences and on SEO Twitter
• The need for inclusion, equality, and accountability in digital marketing

💡 Whether you're new to SEO, managing clients, or reflecting on the culture of this industry—this episode pulls no punches and goes deep.

Sponsored by Moving Traffic Media

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