Key Takeaways:
- Coffee with a Cause: Iron Dome Coffee donates 18% of profits to support wounded Israeli soldiers, proving that your morning brew can be a force for good.
- From Cornell to the Frontlines of Advocacy: Justin left a corporate job to build a brand rooted in identity, resilience, and action following the events of October 7th.
- Naming with Impact: "Iron Dome" isn't just a missile defense system—it's a metaphor for spiritual and cultural defense, chosen with intention and pride.
- Overcoming Fear & Backlash: Justin opens up about the courage it takes to publicly stand for Israel in today’s polarizing climate—and why it’s worth it.
- Entrepreneurship as Activism: The booming "coffee with a cause" market shows that modern consumers crave brands that reflect their values—and Justin is ready to lead that charge.
- Mastering the Craft: Justin likens his journey to a game of chess, emphasizing the importance of strategic thinking, long-term vision, and steady growth.
- Vulnerability as Strength: His biggest advice? Be willing to look “stupid” in public and fall flat—because that’s the price of learning, leading, and dancing through life.
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