065: From Corporate Burnout to Boutique Pet Brand with Chavarne Wright of Le Paws
06.10.2022 - By Foundr Media
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After a decade of grinding in the corporate world, Chavarne Wright finally hit burnout. So, she decided to combine her passion for animals with a dream of starting an ecommerce business. In less than 6 months, she launched Le Paws, a proud Australian eco-boutique pet brand. The brand’s best-seller is an ethical, functional, and stylish feeding mat inspired by Chavarne’s Chief Meow Officer–Daisy. Le Paws was featured in British Vogue this spring, and this summer plans to expand its product line and distribute to wholesalers.
Listen to Mollie and Chavarne discuss:
Quitting her corporate career and going all-in on Le Paws
The challenges of breaking into the pet industry
How the Start and Scale course helped her create a brand identity
The importance of naming conventions for a brand
Understanding cultural and communication differences with suppliers
Making the Le Paws dining mats reversible and durable
Shifting her launch date 6 times
Why entrepreneurs need to be flexible
Getting featured in British Vogue
And much more pet industry advice…
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