In this episode of Founders Future, with host Ammar Elm, we meet Will Samson, founder of the executive coaching and corporate training firm Will Samson International. Will shares his powerful journey from climbing the corporate ladder to a point of profound personal misery, leading him to launch his company in the tumultuous month of March 2020. He discusses the unique challenges faced by IT executives, who are often neurodiverse and thrust into leadership roles without the necessary human skills to manage large, diverse teams through periods of intense technological disruption.

Will delves into the core of his coaching philosophy, which is less about transactional advice and more about transformational change. He starts by helping leaders identify the limiting stories they tell themselves, building a leadership profile from the inside out. His mission extends beyond business growth to building a network of executives committed to leaving a better world behind. Will also shares his key to success: the strategic shift from doing everything to focusing intensely on doing a few things exceptionally well, primarily through quality content on LinkedIn, Substack, and his podcast.