In this podcast, Joyce Ong, founder of Marketing Tech and author of the survey and report on “From Corporate Escapee to Business Owner - what it takes” joins Professor Mat Hughes. We discuss key lessons about the journey of leaving a 9-5 job to become a business owner, and key actions for new entrepreneurs to take. These include cultivating a start-up mindset, realizing you are no longer a corporate cog and must lead, researching your intended audience, and leaving the hubris of corporate life at the old desk.