Alyssa Houseknecht is the CEO and Creative Director of Lyss House Creative,  where she helps influential entrepreneurs design confident brands using her 5-step framework that incorporates brand strategy, design, and mindset. She is also one of the very first Aligned Business Academy students and has been featured on numerous global summits and top-rated podcasts. Listen in as Alyssa shares her story from the corporate world at a successful multi-million dollar company in New York, to spinning her wheels at freelancing, to finding the Aligned Business Academy and jumping into the CEO role. We talk about the importance of embracing the future version of yourself, how COVID was in many ways a blessing, and Alyssa details the tangible things that really helped her step into her power as a business owner.For show notes and more visit: https://pinegateroad.com/podcast-91

Episode 91: From Corporate Hustle to Business Owner with Alyssa Houseknecht

The Aligned Business® Podcast dives into how you can live life in complete alignment with who you were meant to be — with a business that supports it. In the show, host Kelsey Kerslake brings you into her world as a work-from-home mom of a two, and life &amp; business coach for online business owners. She shares candidly about her own life and choices when it comes to aligning your life to your unique values, and brings on guests to share their insights into life and business. Remember: Life &gt; Biz.

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In this episode, Kelsey Kerslake, the CEO of The Aligned Business, takes you through the five stages of scaling your business to $500,000 per year. She breaks down what each stage entails, the key focus areas, and the mindset shifts required for success. Whether you're just starting out or looking to reach that half-million-dollar mark, Kelsey's insights will guide you on your journey.

 Introduction (00:00-02:10)Kelsey Kerslake introduces herself and the purpose of the episode.She highlights the importance of reaching five-figure months and making them a reality.
 Stage 1: Making Between $0 and $1,000 (02:11-08:05)Kelsey explains that this stage is an experimental phase.The primary focus is on making money and overcoming mindset challenges around receiving money.She emphasizes the need to experiment with various approaches within your industry.
 Stage 2: Earning Between $1,000 and $3,500 (08:06-15:13)Kelsey emphasizes the importance of staying in stage two if you're making between $1,000 and $3,500 per month.In this stage, you should focus on identifying your ideal client and learning how to sell and market to them effectively.She advises against jumping ahead, as it can lead to a shaky foundation for your business.
 Stage 3: Earning Between $3,500 and $7,500 (15:14-22:18)Kelsey discusses the need to solidify your offers and create a signature offer.You should start defining your sales system, raising your rates, and getting specific in your marketing.KPIs for each position and honing in on your expertise are essential in this stage.
 Stage 4: Earning Between $7,500 and $20,000 (22:19-30:30)Kelsey emphasizes creating consistency in your sales system and experimenting with delegating tasks.This is the stage to add more elements to your offer suite, like courses or group programs.Getting known for your unique methods and processes is a key focus.
 Stage 5: Earning Between $20,000 and $50,000 (30:31-37:55)Kelsey discusses the transition to CEO responsibilities, overseeing the sales system, and managing the numbers.You start building an organizational chart and bringing in employees who own specific roles.Creating backups, systems, and processes becomes crucial for a well-oiled machine.
 Mindset and Subconscious Alignment (37:56-43:30)Kelsey highlights the importance of working on your subconscious mind and mindset.She suggests daily habits, meditation, and envisioning your future self.Challenging limiting beliefs and aligning your mindset with your desired growth is essential.
 Closing and Invitation (43:31-46:23)Kelsey invites listeners to apply for The Aligned Business Academy for personalized support.She mentions the limited available spots to maintain an intimate and supportive community.Kelsey encourages questions and comments, inviting listeners to reach out on Instagram.
 Outro (46:24-End)Kelsey signs off, thanking the audience and looking forward to future conversations.

Episode 101: Scaling Your Business to $500,000: The Five Stages

Reach out to me on Instagram to chat about the episode or joining the Academy! http://www.instagram.com/kelseykerslake

Show notes:Kelsey's motivation to explore organic content marketing as a lead generation strategy.Transition from using paid ads to creating consistent content for lead generation.The impact of having more time and space in her business for marketing.The simplified business model allows for more focus on sales and marketing.The intention to lead by example and experiment with content marketing.Becoming addicted to creating and posting Reels on Instagram.The challenge of starting and building consistency with Reels.Embracing the mantra: "This is who I am now" to change her content creation habits.Breaking down the process of creating Reels into smaller steps.The importance of saving trending sounds and using them in Reels.The value of daily B-roll filming for content creation.Keeping a document with content ideas and client questions.Kelsey's five P formula for content marketing: Pro, Problem, Personality, Proof, and Possibility.The role of sales calls and the importance of nurturing potential clients.Kelsey's transparent view on the effectiveness of her Reels in driving sales.The lead generation process through Reels and nurturing potential clients.The impact of being camera-ready and showing up as your best self.Analyzing what works in Reels and experimenting with different elements.The goal of getting Reels in front of new people and understanding analytics.

Episode 100: Mastering Organic Lead Generation with Reels, A Deep Dive into My Content Strategy

Reach out to me on Instagram to chat about the episode or joining the Academy! http://www.instagram.com/kelseykerslake

Show notes:Kelsey's motivation to explore organic content marketing as a lead generation strategy.Transition from using paid ads to creating consistent content for lead generation.The impact of having more time and space in her business for marketing.The simplified business model allows for more focus on sales and marketing.The intention to lead by example and experiment with content marketing.Becoming addicted to creating and posting Reels on Instagram.The challenge of starting and building consistency with Reels.Embracing the mantra: "This is who I am now" to change her content creation habits.Breaking down the process of creating Reels into smaller steps.The importance of saving trending sounds and using them in Reels.The value of daily B-roll filming for content creation.Keeping a document with content ideas and client questions.Kelsey's five P formula for content marketing: Pro, Problem, Personality, Proof, and Possibility.The role of sales calls and the importance of nurturing potential clients.Kelsey's transparent view on the effectiveness of her Reels in driving sales.The lead generation process through Reels and nurturing potential clients.The impact of being camera-ready and showing up as your best self.Analyzing what works in Reels and experimenting with different elements.The goal of getting Reels in front of new people and understanding analytics.
 


Podcast Episode: Transitioning to a Solo Online Business

Introduction:Host: Kelsey KerslakeCEO and Founder of The Aligned BusinessEpisode Overview:Kelsey's decision to transition her business to a solo operationIndustry trends and shifts towards smaller, more aligned businessesPersonal challenges and health issues that led to this decisionIndustry Trends and Shifts:The trend of big coaches and course creators downsizing their teamsThe pressure to scale coaching businesses with large teamsThe shift towards more discerning clients and higher standards of supportEmphasis on living aligned lives over building massive businessesKelsey's Journey with a Team:Building a team with six full-time employees and 11 contractorsThe stress and financial pressure of managing a large teamThe decision to pause the agency and reevaluate the business structureTransitioning to a revenue share modelFinancial Goals and Wealth Building:Prioritizing profit and financial literacyThe importance of making smart investmentsBuilding wealth through stocks, real estate, and other assetsThe shift from just scaling to focusing on profitKelsey's Dream Business Structure:Transitioning to a solo operation with a smaller, more profitable businessTaking on one-on-one clients and managing a limited number of academy studentsRelaunching Supportive Sales School and opening a digital download shopResetting the business to align with Kelsey's visionConclusion:Kelsey's temporary reset and focus on personal alignmentInvitation to reach out with questions or for further discussionClosing remarks and gratitude for listening to the Aligned Business Podcast

Episode 99: Transitioning to a Solo Online Business


 Host: Kelsey Kerslake, CEO of The Aligned Business® IntroductionKelsey Kerslake welcomes listeners to the Aligned Business Podcast.She shares her excitement for the episode, which focuses on her personal journey.
Journey Back to SharingKelsey talks about her hiatus from podcasting and her desire to return to sharing her life and experiences.She reflects on the challenging past two years, both personally and professionally.Kelsey expresses gratitude for having the stability and bandwidth to restart the podcast.
Returning to the Personal TouchKelsey discusses her initial approach to business and blogging, emphasizing personal sharing.She mentions how her focus shifted towards marketing, business strategy, and trends.Kelsey expresses her intent to bring back the personal touch to her podcast.
Becoming the Future Version of HerselfKelsey talks about her belief in becoming the future version of oneself.She highlights her commitment to embodying the future version of herself.Kelsey mentions that this transformation has played a significant role in her personal life.
Weight Loss JourneyKelsey shares her weight loss journey, revealing she lost 80 pounds in a year.She clarifies her initial goal was not weight loss but to become a healthier version of herself.Kelsey discusses the compounding factors contributing to her weight gain, including endometriosis, IVF, and stress.She acknowledges the role food played as a coping mechanism in her life.Kelsey details her athletic background and how her weight gradually increased after leaving rowing.She talks about the impact of medications, hormones, stress, and family life on her weight.Kelsey describes her decision to transition to a healthier lifestyle and the challenges she faced.She mentions her mother's influence and negative body image during her upbringing.Kelsey reflects on feeling self-conscious about her height and size as a child.
Embracing Self-LoveKelsey discusses her journey towards self-love and accepting her body.She explains how she vowed not to go on diets anymore but to focus on self-love.Kelsey shares her challenges, including a gallbladder attack and frequent illnesses.She reveals she sought medical support and medication to assist her in the process.Kelsey mentions her experience with a weight loss medication and its impact on her cravings.She expresses gratitude for having an additional tool to support her health.Kelsey talks about preparing for weight loss surgery but ultimately being denied by insurance due to significant weight loss.She emphasizes the importance of self-love and self-acceptance in her journey.Kelsey celebrates the newfound ability to enjoy physical activities and dance with her children.
ConclusionKelsey expresses gratitude to the audience for listening to her journey.She encourages listeners to reach out on Instagram (@kelseykerslake) to discuss the episode.


Episode 91: From Corporate Hustle to Business Owner with Alyssa Houseknecht

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