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From Corporate Management to Agency Owner Featuring Sherry Goldman
Sherry Goldman is president of Goldman Communications Group, an award-winning public relations/marketing communications agency, which she started 22 years ago, after holding senior management positions at several international PR agencies and working in print and broadcast media.
We discuss:
-How to stand on your experience and story to build a new identity [3:13]
-How to stay successful when you feel vulnerable and abandoned [6:23]
-Relationships that will lead to referrals [10:47]
-Only you know you: why leaving some things behind closed doors is better for your confidence [14:49]
-The entrepreneurial spirit: you get what you put in [19:28]
-The lessons you learn when you lose 90% of your business [22:42]
Goldman Communications Group works with a range of companies (start-ups through Fortune 500 companies), brands, non-profit associations, and their executives, helping them tell their stories and create, communicate, and control their messages, reputations, and value propositions. The agency offers a wide suite of services including strategic counsel; messaging; media relations targeting traditional, social and online media; corporate communications/thought leadership programming; community/industry relations and engagement; reputation management and crisis communications, and new product launches. Sherry is also an adjunct professor in public relations at LIU/Post.
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By Smashing the Plateau
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Sherry Goldman is president of Goldman Communications Group, an award-winning public relations/marketing communications agency, which she started 22 years ago, after holding senior management positions at several international PR agencies and working in print and broadcast media.
We discuss:
-How to stand on your experience and story to build a new identity [3:13]
-How to stay successful when you feel vulnerable and abandoned [6:23]
-Relationships that will lead to referrals [10:47]
-Only you know you: why leaving some things behind closed doors is better for your confidence [14:49]
-The entrepreneurial spirit: you get what you put in [19:28]
-The lessons you learn when you lose 90% of your business [22:42]
Goldman Communications Group works with a range of companies (start-ups through Fortune 500 companies), brands, non-profit associations, and their executives, helping them tell their stories and create, communicate, and control their messages, reputations, and value propositions. The agency offers a wide suite of services including strategic counsel; messaging; media relations targeting traditional, social and online media; corporate communications/thought leadership programming; community/industry relations and engagement; reputation management and crisis communications, and new product launches. Sherry is also an adjunct professor in public relations at LIU/Post.