Join Rick Currier as he welcomes Jess White founder of Vigor. Listen in as she shares her journey from corporate roles to agency founder, highlighting partner marketing challenges, best practices, and success stories. Don’t miss this engaging discussion that emphasizes the importance of customized strategies and understanding partners' unique value propositions.

Join Rick Currier as he welcomes Jess White founder of Vigor. Listen in as she shares her journey from corporate roles to agency founder, highlighting partner marketing challenges, best practices, and success stories. Don’t miss this engaging discussion that emphasizes the importance of customized strategies and understanding partners' unique value propositions.

Join Rick Currier as he welcomes Jess White founder of Vigor. Listen in as she shares her journey from corporate roles to agency founder, highlighting partner marketing challenges, best practices, and success stories. Don’t miss this engaging discussion that emphasizes the importance of customized strategies and understanding partners' unique value propositions. &nbsp;

From corporate to agency startup: Jess White’s journey to partner marketing mastery - OTR #020

Join host Rick Currier as he embarks on a journey into the heart of B2B marketing through candid conversations with industry leaders, CEOs, agency heads, and tech marketers from a diverse array of backgrounds. "On the Road" is more than just a marketing podcast; it's a deep dive into the stories that shape the strategies and lives of those at the forefront of driving commercial growth through partnerships.
In each episode, Rick uncovers not only the professional achievements but also the personal journeys and challenges faced by his guests. From career milestones to life's unpredictable moments, this show reveals the authentic human experiences behind professional success. You'll gain insights into how partnerships can fuel business growth, learn about cutting-edge marketing tools and strategies, and hear expert takes on market trends and audience dynamics.
With nearly two decades of experience in tech marketing and a knack for engaging storytelling, Rick brings to light the tales and tactics that will help you enhance your career and propel your organization forward. Whether you're tuning in with a morning coffee or winding down with an evening cocktail, each episode promises to inform, inspire, and entertain.
Join us on the road to discover how professional and personal insights can lead to extraordinary outcomes in the world of B2B marketin

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Join host Rick Currier as he embarks on a journey into the heart of B2B marketing through candid conversations with industry leaders, CEOs, agency heads, and tech marketers from a diverse array of backgrounds. "On the Road" is more than just a marketing podcast; it's a deep dive into the stories that shape the strategies and lives of those at the forefront of driving commercial growth through partnerships. In each episode, Rick uncovers not only the professional achievements but also the personal journeys and challenges faced by his guests. From career milestones to life's unpredictable moments, this show reveals the authentic human experiences behind professional success. You'll gain insights into how partnerships can fuel business growth, learn about cutting-edge marketing tools and strategies, and hear expert takes on market trends and audience dynamics. With nearly two decades of experience in tech marketing and a knack for engaging storytelling, Rick brings to light the tales and tactics that will help you enhance your career and propel your organization forward. Whether you're tuning in with a morning coffee or winding down with an evening cocktail, each episode promises to inform, inspire, and entertain. Join us on the road to discover how professional and personal insights can lead to extraordinary outcomes in the world of B2B marketin

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From corporate to agency startup: Jess White’s journey to partner marketing mastery - OTR #020

From corporate to agency startup: Jess White’s journey to partner marketing mastery - OTR #020