In this inaugural episode of Tech & Tidy, host Brent Monson interviews Matt Pencarinha, founder of Assett Commercial Services. Matt shares his journey from a corporate job to establishing a successful cleaning franchise. He discusses the challenges he faced, the importance of mentorship, and the need to differentiate between signal and noise in business operations. The conversation also delves into building a positive company culture, the future of franchising in the cleaning industry, and Matt's aspirations to become the leading commercial cleaning company in the U.S.