In this episode of Founders Future, with host Ammar Elm, we dive into the entrepreneurial journey of Ed Cortez, the founder and CEO of Sales Coach Guru. Ed shares his extensive background in sales, spanning industries from insurance and banking to fintech and startups. He discusses how his experiences led him to create Sales Coach Guru, a coaching business aimed at helping companies uncover hidden revenue and scale effectively. Ed emphasizes the importance of market dominance, clear messaging, and strategic planning in driving business success. He also highlights his tailored coaching approach, which includes one-on-one sessions, group cohorts, and consulting engagements, all designed to help businesses achieve their growth goals.

Ed provides valuable insights into his sales process, client acquisition strategies, and the challenges of finding qualified leads. He stresses the importance of genuine client relationships and the need for business owners to be open to coaching and mentorship. Ed’s passion for helping businesses thrive is evident as he shares practical advice for new coaches and entrepreneurs, encouraging them to focus on their clients’ needs and challenges. Listeners can connect with Ed through his website, TheSalesCoachGuru.com, and learn more about his mission to transform businesses and drive profitability.