In this episode of Founders Future, host Ammar Elm sits down with Lida Citroën, internationally recognized personal branding expert and founder of LIDA 360 and Career Launch Navigators. With 17 years of experience in reputation management, Lida shares her journey from corporate marketing to entrepreneurship, detailing how she built two impactful companies—one helping executives craft their personal brands and the other guiding young professionals into successful careers. She discusses lead generation, the challenges of delegation, and why she advises new coaches not to write a business plan in their first year.

Lida also opens up about the future of both businesses, including scaling Career Launch Navigators and maintaining the global influence of LIDA 360. She emphasizes the power of LinkedIn for visibility, the importance of word-of-mouth referrals, and how she balances innovation with discipline in growing her ventures. Whether you're a coach, consultant, or entrepreneur, Lida’s insights on branding, client acquisition, and business evolution are invaluable.