The Inside Story of Building Businesses

From Creativity to Business: Navigating Entrepreneurship in Design

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In this episode of Inside Story, host we sit down with Isabelle Mattern, a talented visual and communication designer, to explore her inspiring entrepreneurial journey. From launching her business during the challenges of the COVID-19 pandemic to mastering the balance between creativity and client demands, Isabelle shares invaluable lessons and insights.


✨ What You’ll Learn:

  • The power of storytelling and branding in building a memorable business.
  • Why curiosity and resilience are essential for entrepreneurs.
  • How to embrace failure as part of the creative process.
  • Practical tips for building visibility, networking, and finding clients.
  • The importance of prioritizing self-initiated projects alongside client work.


    • Whether you are a creative professional and want to venture out on your own or an existing entrepreneur wanting to hear some design and communication tips, this episode is for you!


    Chapters:

    01:15 - Meet Isabelle: Her Journey and Studio's Creative Mission
    01:58 - Who Benefits from Isabelle’s Work? Exploring Her Clientele
    03:13 - The Impact of Visual Identity: Branding Done Right
    06:36 - Starting a Business During COVID-19: Challenges and Lessons Learned
    09:28 - Developing Business Acumen as a Visual Communicator
    12:12 - Visibility and Networking: Strategies for Attracting Clients
    16:24 - Business Tactics: What Worked and What Didn’t
    19:17 - Setting Priorities: Balancing Focus and Letting Go
    21:30 - Juggling Creativity and Client Demands: Finding the Balance
    23:18 - Staying Consistent When Results Take Time
    26:22 - Looking Back: What Isabelle Would Do Differently

    ...more
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    The Inside Story of Building BusinessesBy Dursun