In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Peter Pudner, the Vice President of Sales at American Products and DustShield.

The discussion covers topics such as sales strategies, the importance of CRM tools and AI in sales, trade show planning, content strategy, and the significance of a unified sales and marketing approach. Peter also emphasizes the 'Made in America' value proposition and the intricate manufacturing processes of his companies. Tune in to gain valuable insights into B2B sales and marketing tactics and to learn how to align your sales and marketing teams for success.

Topics Discussed:

• Aligning sales and marketing for cohesive strategies.
• Effective use of CRM tools like Salesforce.
• Successful trade show planning and follow-up.
• Key qualities for high-performing sales teams.
• Importance of a clear value proposition.
• Benefits of a Made-in-America strategy.
• Using AI tools to improve sales efficiency.

To learn more about Peter Pudner, connect with him on LinkedIn at: https://www.linkedin.com/in/pudner/

To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/

To connect with Marketing Refresh, visit: MarketingRefresh.com