Beyond the Brand

From Crowdfund to Publishing Powerhouse: The Positive Planner Story


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In this episode, Finn Prevett, co-founder of The Positive Planner,shares the inspiring journey behind the iconic yellow planner that has helped thousands improve their mental health through guided journaling.

Born from personal struggles with neurodivergence and motherhood, Finn and her business partner Ali launched the planner in 2017 - crowdfunding just 300 copies - and quickly grew it into a global best-seller stocked by Urban Outfitters and Barnes & Noble.

Listen in as Finn reveals how they navigated rapid growth during the COVID-19 pandemic, maintained mental wellbeing under pressure, and attracted aligned partnerships with the Samaritans and Penguin Publishing.

Packed with insights on scaling a brand, leveraging social media, and keeping mental health at the heart of business, this episode is a must-hear for entrepreneurs, creatives and anyone passionate about purposeful products.

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Beyond the BrandBy Cara Bendon