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From Culture to Clients: How Christie Hendricks is Redefining Marketing in Construction
What if the secret to winning clients isn’t just great marketing, but building a culture your employees can’t stop talking about?
In this episode of Foundation Issues, host Dhara Patel sits down with Christie Hendricks, Director of Marketing and Culture at Abstract Construction and one of the Top 50 Women Leaders in Construction. With a career spanning insurance, business development, and senior marketing roles, Christie has mastered the art of aligning a company’s external story with its internal reality.
Christie shares how integrating marketing and culture not only strengthens brand identity but also drives employee happiness, and why that happiness is the best business development strategy there is. From spotting early signs of morale dips to encouraging young marketers to speak up, Christie’s approach is part leadership, part strategy, and part humor. The result? A workplace where culture becomes a competitive edge.
What You’ll Learn:
- How authentic culture fuels client trust and long-term success
- The importance of leadership buy-in for real cultural change
- How to identify and address morale issues before they impact projects
- Why boldness and speaking up can accelerate your career
- Tips for choosing a company culture that fits you, not the other way around
- How cross-industry inspiration keeps ideas fresh
- The role of humor in building a resilient, connected team
Connect with Christie Hendricks:
- LinkedIn: Christie Hendricks
Connect with Dhara Patel:
- linkedin.com/in/dharapatel001
- outerrealmvr.com
Subscribe on Spotify, Apple Podcasts, or your favorite platform.
If you enjoyed this episode, share it with a fellow construction professional, marketer, or leader, and don’t forget to leave us a review. New episodes drop weekly!
View all episodes
By Dhara Patel | Outer Realm VRWhat if the secret to winning clients isn’t just great marketing, but building a culture your employees can’t stop talking about?
In this episode of Foundation Issues, host Dhara Patel sits down with Christie Hendricks, Director of Marketing and Culture at Abstract Construction and one of the Top 50 Women Leaders in Construction. With a career spanning insurance, business development, and senior marketing roles, Christie has mastered the art of aligning a company’s external story with its internal reality.
Christie shares how integrating marketing and culture not only strengthens brand identity but also drives employee happiness, and why that happiness is the best business development strategy there is. From spotting early signs of morale dips to encouraging young marketers to speak up, Christie’s approach is part leadership, part strategy, and part humor. The result? A workplace where culture becomes a competitive edge.
What You’ll Learn:
- How authentic culture fuels client trust and long-term success
- The importance of leadership buy-in for real cultural change
- How to identify and address morale issues before they impact projects
- Why boldness and speaking up can accelerate your career
- Tips for choosing a company culture that fits you, not the other way around
- How cross-industry inspiration keeps ideas fresh
- The role of humor in building a resilient, connected team
Connect with Christie Hendricks:
- LinkedIn: Christie Hendricks
Connect with Dhara Patel:
- linkedin.com/in/dharapatel001
- outerrealmvr.com
Subscribe on Spotify, Apple Podcasts, or your favorite platform.
If you enjoyed this episode, share it with a fellow construction professional, marketer, or leader, and don’t forget to leave us a review. New episodes drop weekly!