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In this conversation, Ethan Moss shares his journey from working in tech support at Holley to his current role in marketing and merchandising at BTR. He discusses the challenges of breaking into the automotive industry, the evolution of Holley products, and the growth of BTR. Ethan emphasizes the importance of customer education, innovation in camshaft technology, and the impact of regulations on the automotive industry. He also highlights the significance of events like PRI for networking and showcasing new products, while teasing upcoming innovations from BTR.