Sarah Mills started designing cute bow ties for her Cockapoo Albie so he looked sweet when he accompanied her to her art studio.

And when other people remarked on how gorgeous they were it inspired her to start a pet accessory business.

Since starting as a bit of fun back in 2017, Albie's Boutique has grown and Sarah has created more than 13,000 products for dog lovers.

Now, Sarah has her dream pet brand and her products are featured on Not On The High Street.

She's created another brand, Oh Mabel, after her second Cockapoo Mabel, and in this episode Sarah talks about the lessons she's learned.

Key topics and timings in this episode:

1.40 - How Sarah came to launch Albie’s Boutique by accident.

4.37 - Going to the National Pet Show and seeing the love for her products from pet parents.

5.13 - Sarah’s business timeline from starting in 2017 and growing from a part time hobby business.

9.13 - Making the decision to go with her dog business and leaving the art business behind.

11.22 - Getting support at a crossroads moment in her business and following her heart. 

13.33 - Exploring wholesale options for her creations and gaining belief in her work and talents, while staying true to being handmade and growing her business. 

18.26 - Starting 2022 with a mission, a set of big girl pants and going for it with her business.

21.04 - How Sarah went about figuring out what she wanted for her business.

28.31 - How making connections and letting go of some of the things to other experts has helped Sarah grow.

30.01 - Letting go of the things she doesn't enjoy doing and hiring help.

31.33 - The range of products Sarah provides.

36.47 - Sarah’s advice to anyone who wants to be true to their vision and goals.

44.52 - What it’s like to apply to Not On The High Street.

48.51 - What’s next for Sarah and Albie’s Boutique.

52.18 - Sarah’s advice to anyone starting out and wanting to be brave.

55.08 - Taking things one step at a time and looking at what you’ve achieved. 

57.13 - How to find out more about Sarah and Albie’s Boutique.

Links mentioned in this episode:

Shop Albie’s Boutique Website: https://www.albiesboutique.com/

Like on Facebook: https://www.facebook.com/albiesboutique

Follow on Instagram: https://www.instagram.com/albiesboutique/

Get Inspired on Pinterest: https://www.pinterest.co.uk/albiesboutique/

Extra resources

How to pitch yourself as a podcast guest: https://publicityforpetbusinesses.mykajabi.com/PodcastPitch

How to write a press release for your pet business:

https://publicityforpetbusinesses.mykajabi.com/Press-Release

27 ideas to promote your pet business:

https://publicityforpetbusinesses.mykajabi.com/27ideas

Five steps to get your pet business in the press:

https://publicityforpetbusinesses.mykajabi.com/five-steps

Join my free Facebook Group: https://www.facebook.com/groups/publicitytipsforpetbusinesses

Check out my pet blog and directory at www.thepawpost.co.uk

Sign up: https://publicityforpetbusinesses.mykajabi.com/pets-get-visible