The Big Idea

From data scandals to marriage proposals – F8 puts Facebook back in the saddle


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A stroke of genius? Or a man desperately trying to regain the trust of the 2.2 billion active users on Facebook?

That’s what many people asked themselves after Mark Zuckerberg announced the launch of FaceDate at this year’s F8 – the annual developers conference held by Facebook.

Come to think of it, with all the data Facebook holds on its users, developing an algorithm that matches Facebook users who are looking for love is kind of a brilliant idea… Of course, the next question is: why did it take Zuckerberg this long?

But this year’s F8 was not all about casual hook-ups and marriage proposals. Tune into The Big Idea podcast with Brian York and Grant Perry as they unpack the big F8 announcements that could have a real impact on direct response marketers. Things like Facebook Groups getting their own tab on the app, the Messenger makeover that will make it simpler and faster, and WhatsApp new group video chat feature.

Listen to this week’s The Big Idea podcast to get the full scoop on this year’s F8.
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The Big IdeaBy Agora Integrated Marketing