In this episode of *Founders Future*, Laura Skinner interviews Dory Wilson, co-founder and CEO of Thorntail, a platform designed to streamline and enhance data communication for businesses. Dory shares her journey from data scientist to founder, inspired by the challenges in effectively presenting data insights within business contexts. She discusses how Thorntail helps customer success and revenue teams deliver engaging, data-driven business reviews to drive upsells and reduce churn. Dory explains her experience building the company, including securing Thorntail’s first paying customer, refining sales strategies, and learning the complexities of B2B selling. She also offers insights on the importance of narrowing focus and mastering messaging to reach the right customers. This episode provides valuable lessons on navigating early-stage challenges and connecting data storytelling with business impact.