In this episode, we explore how ski areas are using artificial intelligence to better understand performance, streamline reporting, and make more informed decisions across their operations.

This conversation comes from SAM and Eternity’s Ski Resort AI Bootcamp session held in October 2025, where industry leaders gathered to share practical examples of how AI is being applied across resort operations.

As resorts collect more data than ever—from ticketing and marketing to weather and staffing—the challenge has shifted from access to insight. AI is opening new possibilities, but it also raises important questions about data governance, security, and responsible use.

In this conversation, SAM publisher Olivia Rowan is joined by three industry leaders to discuss how they’re applying AI in practical, meaningful ways:

They share real-world examples of how better data structure leads to faster decision-making, where AI is already delivering value, and what resorts should be thinking about as these tools continue to evolve.