In this episode of Xperience Matters, we’re joined by Simon Pollock, Global Insights and Analytics Lead at Kellanova, to explore how AI is reshaping the way organizations turn consumer data into confident business decisions.Simon breaks down the shift from traditional research to AI-powered insight generation—where speed, scale, and predictive capability are redefining what’s possible. The conversation goes beyond the hype, focusing on how leading brands are using AI to better understand changing consumer expectations and act on them with precision.We cover:• What AI actually changes in the day-to-day work of insights teams• How to move from reactive reporting to predictive, decision-ready insight• Where AI delivers real business value—and where it falls short• What it takes to integrate AI without losing the human context behind the dataIf you're looking to connect insights more directly to experience and outcomes, this episode offers a clear view of what’s next.

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