I had the pleasure of speaking with Marius Reuther, CEO of b-plus automotive GmbH, about the transformative role of AI and data in shaping the future of autonomous driving. We explored the intricacies of the data value chain and its importance in enabling smarter, more efficient decision-making in automotive systems. Marius shared valuable insights into the challenges of supervised learning and data labelling, and how b-plus is addressing these with scalable AI platforms. We also delved into the complexities of Operational Design Domains (ODDs), regulatory compliance, and how AI—particularly generative AI—is opening up new possibilities for innovation in mobility. It was a fascinating discussion packed with practical insights and a forward-looking vision for the industry.