In B2B marketing, the ability to create impactful content often hinges on the strength of your team and the strategies you implement. This first episode of Season 3 of B2B Content Strategist with Global Content Director Katie Morley, dives into the details of building effective content teams and the importance of a well-structured content strategy.

Host, Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

In this episode:

• Katie’s ideal team composition
• Practical advice on when to keep tasks internal and when to leverage external resources
• The importance of delivering high-quality, well-briefed assets to ensure consistency and effectiveness when outsourcing
• Katie’s favorite AI tools that she’s using at the moment and why she never uses them for writing
• Her most memorable campaigns and why they have had such a lasting impact

Important Links & Mentions 

• Katie on LinkedIn https://www.linkedin.com/in/katieannemorley/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/