In today’s episode, “Unifying Customer Data for Profits,” we're joined by Rachel Smith, one of the founders of Rex Collective and a seasoned retention marketer to peel back the layers of personalized marketing strategies that are powering profits for e-commerce businesses.

With Rachel’s we deep dive into understanding why both smaller and larger brands are benefiting from tools like data warehouses, personalization engines, and more. Sean adds to the conversation by stressing the importance of tailored recommendation tags for added personalization and customer engagement.

In a rich discussion, we unlock the potential of actioning off a unified customer view, using everything from SMS to paid ads. Rachel invites listeners to explore growth strategies with her team at Rex Collective, while we all ponder the pitfalls and successes in the architecture of modern data systems and the use of tools like Google Analytics and BigQuery.

Brands take heed: today’s narrative is all about leveraging customer data to not just sell but to build enduring relationships and deliver genuine value. So, tune in and let’s translate these numbers into narratives that drive success!

Rachel: https://www.linkedin.com/in/rachelgoebel/
Rex Collective: https://www.rexcollective.com/