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In this episode, Diana talks with Jake Barnett, founder of Day One Data, about how data drives business growth. They cover the importance of a solid data foundation, common challenges in marketing data, and how even small businesses can use data to make smarter decisions. Jake emphasises viewing data as an investment for long-term success.
The podcast has 4 sections:
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In this discussion we unpack:
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Where you can find:
Jake Barnett - https://www.linkedin.com/in/jake-barnett-37980abb/
Day1Data - https://day1data.co.uk/
Diana Matei - https://www.linkedin.com/in/diana-eugenia-matei/
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Timestamps
00:00 Introduction to the Podcast and Guest
01:15 Jake's Journey in Data and Marketing Analytics
04:28 The Importance of Marketing Data
09:34 Common Gaps in Marketing Data Practices
14:15 Building Self-Sufficiency in Clients
18:11 Minimum Viable Data Setup for Startups
22:28 Key Metrics for Business Success
23:57 Challenges in Data Implementation
26:05 Myths About Data and Its Usage
30:15 Personalisation and Data Foundations
35:26 Threshold Concepts in Data Understanding
In this episode, Diana talks with Jake Barnett, founder of Day One Data, about how data drives business growth. They cover the importance of a solid data foundation, common challenges in marketing data, and how even small businesses can use data to make smarter decisions. Jake emphasises viewing data as an investment for long-term success.
The podcast has 4 sections:
---
In this discussion we unpack:
---
Where you can find:
Jake Barnett - https://www.linkedin.com/in/jake-barnett-37980abb/
Day1Data - https://day1data.co.uk/
Diana Matei - https://www.linkedin.com/in/diana-eugenia-matei/
---
Timestamps
00:00 Introduction to the Podcast and Guest
01:15 Jake's Journey in Data and Marketing Analytics
04:28 The Importance of Marketing Data
09:34 Common Gaps in Marketing Data Practices
14:15 Building Self-Sufficiency in Clients
18:11 Minimum Viable Data Setup for Startups
22:28 Key Metrics for Business Success
23:57 Challenges in Data Implementation
26:05 Myths About Data and Its Usage
30:15 Personalisation and Data Foundations
35:26 Threshold Concepts in Data Understanding