DMthePM: Product Concepts Unlocked

From Data to Growth: Building a Strong Foundation for Success

Listen Later

In this episode, Diana talks with Jake Barnett, founder of Day One Data, about how data drives business growth. They cover the importance of a solid data foundation, common challenges in marketing data, and how even small businesses can use data to make smarter decisions. Jake emphasises viewing data as an investment for long-term success.


The podcast has 4 sections:

  • Intro & overview of Product Marketing
  • Most Asked Questions
  • Myth Buster
  • Threshold concept

    • ---

    In this discussion we unpack:

    • Why data should be treated as an investment, not a cost.
    • The importance of establishing a minimum viable data setup for startups.
    • How to build data self-sufficiency within teams to drive growth.
    • The common pitfalls in marketing data practices and how to avoid them.
    • Key strategies for simplifying data without sacrificing impact.

      • ---

      Where you can find:

      Jake Barnett - https://www.linkedin.com/in/jake-barnett-37980abb/

      Day1Data - https://day1data.co.uk/

      Diana Matei - https://www.linkedin.com/in/diana-eugenia-matei/

      ---

      Timestamps

      00:00 Introduction to the Podcast and Guest

      01:15 Jake's Journey in Data and Marketing Analytics

      04:28 The Importance of Marketing Data

      09:34 Common Gaps in Marketing Data Practices

      14:15 Building Self-Sufficiency in Clients

      18:11 Minimum Viable Data Setup for Startups

      22:28 Key Metrics for Business Success

      23:57 Challenges in Data Implementation

      26:05 Myths About Data and Its Usage

      30:15 Personalisation and Data Foundations

      35:26 Threshold Concepts in Data Understanding


      ...more
      View all episodesView all episodes
      Download on the App Store
      DMthePM: Product Concepts UnlockedBy Diana