In this episode of Let’s Talk Ads, host Andre Kempe (Founder & CEO, Admiral Media) sits down with Lukas Reinhardt, Co-Founder and CMO of Meet5 - Europe’s largest social community app for people over 40.

Lukas shares how he turned a failed dating concept into a thriving real-world community platform, connecting thousands of users across Europe. Together, they dive into how Meet5 captured the attention of a “forgotten demographic”, what makes offline experiences so powerful, and how marketers can authentically reach audiences beyond Gen Z and Millennials.

What you will learn:

• How Meet5 evolved from a dating app into a social success story
• Why the 40+ audience is a massive untapped market
• The role of trust, safety, and simplicity in app growth
• How Meet5 built genuine community engagement beyond the screen
• Practical marketing takeaways for app founders and UA managers

Key insights:

• The over-40 demographic is often overlooked — but incredibly loyal once reached effectively.
• Real-world experiences create stronger emotional connections than traditional “swipe” apps.
• Meet5’s success proves that growth doesn’t always require flashy features — just authenticity and focus.

Connect with Lukas: 

• LinkedIn: Lukas Reinhardt
• Meet5 Website: https://www.meet5.de/

Connect with Andre & Admiral Media

• Andre’s LinkedIn: Andre Kempe
• Admiral Media: https://admiral.media
• Podcast Website: https://letstalkads.io

About Let's Talk Ads:

Each week, Andre Kempe chats with leading marketers, app founders, and brand builders who share their secrets for scaling digital products that actually connect.ø

 

🔗 Resources & Links • 
Admiral Media – award-winning performance agency 
👉 https://admiral.media •

Follow Andre Kempe on LinkedIn 
👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ 
• Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” 
• Official Let's Talk Ads website: https://letstalkads.io/